Playbill Advertising

Dear Community Partner:

As a valued member of the New London County Business Community, we are pleased to invite you to be a featured advertiser in the Garde Arts Center Playbill for the upcoming 2017-2018 Season – the 90th Anniversary season of the historic Garde Theater!

As you know (we hope) The Garde Arts Center - Eastern Connecticut’s regional non-profit center for the performing arts and cinema - is the place for those who live and work in our region to enjoy the best of Broadway, opera, special events, family entertainment, film, and fabulous live music – all in the unique setting of the beautifully restored Garde Theater.

As a Playbill Advertiser, your company’s message will be delivered to over sixty thousand patrons attending Garde performances all season long, from September 2017 to July 2018. Many of these patrons attend multiple shows per season, providing repeated exposure to your ad.  At the Lyle Lovett and John Hiatt concert this winter patrons from 150 zip codes and 10 states found their way to New London. The restaurants were are capacity and turning customers away.

Our audience is your audience!  The Garde Playbill is a keepsake publication, typically read cover to cover by our patrons, many of whom are part of a highly desirable demographic for your business:

  • 35 + with disposable income
  • Well-educated and professional
  • Dual-income, affluent households
  • Multi-generational families

Our patrons recognize that Playbill advertisers provide vital support to the Garde Arts Center and reward those companies with their patronage and business. In addition, your Playbill advertising dollars directly support Garde events and PACE: Partners in Arts, Community and Education programs which, in turn, support our education/non-profit partners and stimulate the local economy as well.

Reserve your space TODAY to lock in best position.  Please call me at 860-444-4430 or email the enclosed order form at  We look forward to showcasing your business in our 2017-2018 Garde Arts Center Playbill and to sharing a brand new season with you.


Jeanne Sigel
Director of Marketing & Development
Garde Arts Center
325 State Street, New London, CT 06320

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